The Brand

Caution is a streetwear brand influenced by the hip-hop and skateboarding culture. We take advantage of clothes as an effective way of sharing messages. Through all the trials and struggles that come along with building a brand, we are driven by three short sentences that sum up what we’re up to.

Reverse The Triangle.

Think. Then Act.

We aim to empower the minds of the masses. We make thought-provoking designs to wake up the people and tell them to fight for what is right. We work for the unity of the workforce and the middle class to grab the power away from the oligarchs.

We Are The 99 Percent.

Overthrow The Establishment.

Reverse The Triangle.

Think. Then Act.